Tag Archives: Vermont Stay to Stay program

Think!Vermont still in its little box: “The problem with Vermont’s bright idea”

Jeff Yang, a columnist for the Wall Street Journal, has an interesting look in a CNN commentary at the state’s pay people to move to Vermont & work remotely program.*  The program, designed to entice people to Vermont and increase the workforce, was described by Governor Scott as an example of thinking “outside the box.” In his CNN piece, Yang describes what a real “outside-the-box” Vermont  program might look like. Hint: it’s much more than what we’re doing now layers of glossy websites, and flash & bang headlines.

outothebox

From  CNN: What’s ironic is how inside the box its “outside-the-box” thinking really is. Because while Vermont could be taking this moment to bring new diversity to a state that’s the second-whitest in the United States, it’s instead investing in initiatives that could easily end up maintaining the state’s culturally monolithic status. If Vermont had aimed this policy at explicitly encouraging new Americans to migrate to the state (the policy does not), it would be redressing a significant shortfall in the state’s demographics.

[…]  The fact is, as Vermont, and America as a whole, ages and sees its workforce decline, immigration is unquestionably a critical part of the solution. But Vermont is paying American workers to move to its small towns and rolling hills, even as millions of people are willing to do just about anything to move to the United States. Some are desperately fleeing horrific conditions in their native countries.

The difficulties of taking on such a task, Yang, says are great but not impossible. And although, he says correctly, Vermont is a welcoming state, he notes the mostly unsuccessful efforts to relocate Syrian refugees to his city by the former Mayor of Rutland in 2016. As a candidate that same year, Governor Scott called for a pause in the effort over what he called his “concerns” about security vetting of those new immigrants. Under criticism for his less than convincing argument, he softened his tone but remained committed to aggressive vetting of those particular immigrants.

Yang suggests that funds could instead be directed to encourage companies to hire immigrants and set up partnerships with universities to assist newcomers to build the state population, workforce, and economy.

If Vermont really wants to boost its economy while attracting young professionals and technology entrepreneurship to the state here’s a radical idea: It should use the funds it has set aside to line the pockets of mobile American workers and put them instead toward becoming a better destination for immigrants from Africa, Latin America, Asia, and the Middle East.

Now a program like that would put Think!Vermont way outside the comfortable little box it now lives in.

*Where were the media people who make up the snazzy names like Stay to stay, Think!Vermont etc. when Scott launched the get-paid-to-move-to-Vermont-work-remotely program? Maybe they ran out of budget to pay out-of-state pr-hype firms …

“Visitors are an ideal captive audience” VT. Commissioner of Tourism and Marketing

Stay to Stay the Vermont state tourism agency’s planned series of four weekends in different locations designed with the intent of turning tourists into full-time residents got off to a “chilly start” this weekend according to Vtdigger.com: Like the recent weather, the first-blush level of commitment for the state’s campaign to entice nonresidents to move to Vermont has been cool.

Organizers note, however, that this is but the first of four scheduled weekends for people interested in becoming Vermonters to be formally welcomed as part of the Stay-to-Stay initiative.

Think! Vermont, Scott’s Department of Economic Development promotional webpage slogan, describes the events in terms not unlike a vacation timeshare real estate sales pitch weekend. Vermont commissioner of Tourism and Marketing Wendy Knight says her inspiration for the promotional campaign happened when: “I got to thinking; visitors are an ideal captive audience,”

Sure sounds like timeshare pitch, only (befitting the Vermont brand) a bit more refined sweetened with real maple syrup: [Stay to Stay] gives tourists the opportunity to relax and also to network with business leaders and tour Vermont communities with real-estate experts to learn more about relocating to Vermont.

It is all part of Governor Scott’s unproven million-dollar effort to boost Vermont’s population and address the state’s worker shortage. But attendance at the Department of Tourism’s weekend premier in Brattleboro, Bennington, and Rutland is expected to be less than even the modest numbers hoped for. Half of the dozen potential visitors signed up for the Rutland and Brattleboro areas cancelled and no one who signed up will be visiting Bennington.

Undaunted by the dismal turnout Knight noted one positive the free media she had gotten nationally for the first event. Bloomberg.com does indeed have nice blurby press release style bit about “Stay to Stay” headlined:This Weekend, Aging Vermont Will Try to Make Tourists Into Residents.

But the thing about free media is you give up a certain amount of control of the whole message.Vermont taps tourists

The U S News piece about Stay to Stay starts with what I hope is unintentionally a funny headline: Vermont Taps Tourists to Bolster Workforce. That headline sounds to me as if Governor Scott, desperate to boost our workforce, intends to force visitors to pick apples, milk cows, turn cheese curds, or tend sugar houses.Vermont taps tourists2

But the “great” thing about the US News bit is the targeted sidebars, as you can see from the two screen shots, which all tout other states Massachusetts best for women and children, Connecticut high school record graduation rate,  and a list of the U S News top five states not including Vermont.

Maybe it was just the weather that ruined this Stay to Stay, so spin it however you want. But you can’t spin away from the out-of-proportion amount of taxpayer-funded effort it took to get a half dozen out-of state “captive” visitors to sit still for a Think!Vermont sales pitch in April.

Maybe some nice sticky sugar-on-snow painted on the seats would help.