Both the Free Press and the Times Argus carried the same story about Douglas’ position on energy efficiency this morning, but the headline writers at both papers create a pro-Douglas spin that gives the exact wrong impression to headline-only readers.
The gist of the story is that in the pending Public Service Board proceeding to decide on the funding level for Efficiency Vermont, while the Douglas Administration has submitted a proposal for a modes increase in funding, the administration’s own experts have determined that a much greater increase would be cost-justified, and if all cost-effective efficiency investments were made we could achieve dramatic reductions in the rate of electricity use.
Under this scenario, GDS said, Vermont’s electrical usage would be reduced by about 19 percent over what would otherwise be its projected 2015 consumption, GDS said.
In other words, by arguing for an increase that is smaller than would be economically justified, the Douglas Administration is walking away from hundreds of millions of dollars in savings.
But what to the headlines say?
Times Argus:
Douglas calls for more energy efficiency
Free Press:
Douglas aides call for more efficiency.
Sure, there is a technical sense in which those two headlines tell the truth, but the impression they give is not only false, it is contradicted by the story the headlines introduce.
I know the reporter doesn’t write the headline, but it wouldn’t be a bad thing for the person who actually does write the headline to understand what the story says, would it?