It was only three days ago that Donald Trump’s son-in-law, Jared Kushner, made his first hire, PR man Josh Raffel, for the White House’s new Office of American Innovation. The OAI is being described as “a SWAT team of strategic consultants” which will, the White House says, be given “sweeping authority to overhaul the federal bureaucracy.” PR man Josh Raffel once did PR work for the Kushner family and Glenn Beck. Prior to joining the Kushner’s ‘SWAT” team Raffel was an executive managing the publicity for Blumhouse Productions — a horror movie producer. One recent horror film — The Purge: Election Year — featured posters with the tagline Keep America Great.
Kushner’s long list of high-level jobs he performs for his father-in-law president include foreign-policy trouble-shooting: US/Mexican border issues (the WALL); Chinese relations; and Mid-East peace negotiating. Domestically he is tasked with addressing opioid addiction and veterans affairs, just to name two areas of responsibility.
Last week Kushner, along with Gen. Joseph F. Dunford Jr., chairman of the Joint Chiefs of Staff, made a quickie visit to troops in Iraq. Security protocols were violated when officials at the White House confirmed the trip before Jared and his entourage had landed in the war-torn country.
Once he was in Iraq, images made available of Kushner wearing stylish Ray-bans, a nicely cut blue blazer, pressed button-down shirt, and a personalized bullet-proof vest began to draw widespread derision. Twitter online comments include From Here to Fraternity and The Funds of Navarone, and the one which gets my vote for being both funny and truthful: Saving Private Equity.
The newly hired PR wizard may want to start on his new boss Kushner’s image. After all, Raffel has experience in selling cheap horror shows to the public ; the difference now is he’ll have a virtually unlimited budget: think of the potential for special effects!