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The Not-So-Free Press

by: Sue Prent

Thu Feb 23, 2012 at 19:47:11 PM EST



We kind of knew it was coming, but today's announcement that the Burlington Free Press switch to a tabloid format is at hand still came as an unwelcome surprise at my house.  We kind of like the big-sheets littering our breakfast table.

Of course, the BFP experience has been modified numerous times since news giant Gannett acquired the paper back in the early '70's.

Free Press readers saw the same decline in breadth and depth that was visited on so many papers over the past couple of decades as ownership consolidated and online media pressured the bottom line.

Fans of the "funnies," like my (then) young son, mourned repeated raids on the comic pages.  

Finally, in a company-wide sweep that laid off 700 employees nationwide, the Free Press lost six of its newsroom staff in 2008.  
                             .................................

The new format will feature "color on every page."   That sounds attractive enough, but it hints at the possibility that there may come to be more emphasis on engaging pictures than on expository text.  Could the Free Press one day feature a "centerfold" like some British news tabloids?

What most concerned me about today's announcement is that it seems to suggest that there will be two different "tiers" of news provided to subscribers.  Print subscribers will get a more expansive product, while online readers will be paying for something less complete:

"Our strategy is to create a more robust website and be the media of now on the Web, with in-depth narrative reporting in print," said Jim Fogler, president and publisher of the Free Press.

What exactly a "more robust website" might be is an open question.  Despite much promisory hyperbole I am doubtful that less will mean more.

"Local news and in-depth coverage, that's our franchise and we will not waver from that," Fogler said. "We will offer more narrative and more polish for print as opposed to what we post online."

As a daily print subscriber who values the opportunity to source the entire text via the web for the purpose of engendering a fully-informed dialogue with GMD readers, I don't much like where this seems to be going.  If I were solely a web subscriber, I would like it even less.

We could have a different conversation about paywalls: their pros and cons.  This isn't about paywalls; it is about simple access.  I think the Free Press has some more explaining to do.

Sue Prent :: The Not-So-Free Press
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Raise Your Voice!

Robust and color on every page ! (4.00 / 1)
As we ponder the new mini-Freep and its sidekick paywall read below about the sizable golden parachute that carried Gannett's retiring CEO to a soft landing and tell again me with a straight face it's the internet that did in the newspapers.
Sure newspapers have suffered loses of readership & advertising ,cutbacks,upheavals caused by the internet but...

Craig Dubow resigned as Gannett CEO for health reasons in October and was eligible for a retirement and disability pay package of $37.1 million. (Peter Lewis has pointed out that when Dubow took over as CEO in 2005, Gannett's stock price was $72-something a share. At his departure, it was $10-something - down 85% in his tenure.)

On Wednesday, Gannett revealed in a 10-K filing that Dubow will receive a $5.9 million cash payment in early April, apparently the first part of his retirement package. Gannett Blog's Jim Hopkins went through 155-page document and noticed that Dubow and Gannett agreed to keep the executive's separation agreement "more or less a secret - although GCI [Gannett Co.Inc.] reserved the right to disclose its contents to the SEC. Which, of course, it did."


http://gannettblog.blogspot.co...
http://jimromenesko.com/2012/0...

That's the way the money goes... (0.00 / 0)
POP goes the weasel!!

[ Parent ]
Stick a Fork in the Freeps (0.00 / 0)
Last gasp of a dying paper. RIP Freeps.  

Paywalls all around us (4.00 / 1)
I'm not as concerned with the "tall tabloid"-izing of the Freep, as I am with the paywall. I realize that the newspaper business is losing revenue and seems to be caught in a downward spiral -- less revenue, fewer pages and reporters, poorer product, higher prices, lower sales, lather, rinse, repeat -- and they have to make money somehow. (The executive bonuses and corporate model certainly don't help matters, of course. But they're only one part of a much bigger problem.)

But with the Freep joining the Rutland Herald and Times Argus (among others) behind paywalls, we're going to have a major shortage of widely-available news. Vermont Digger is excellent but limited; other free online sources covering the state include VPR, Seven Days, and the two TV stations. All have their own limits, and none have the ability to cover the waterfront. There won't be much news feeding the public discourse. The Freep's pending paywall (and shrinkifying) is one more step into a deep tunnel whose exit is not yet visible.  

"Without deviation from the norm, progress is not possible."  --Frank Zappa


I don't think the paywall will serve the Free Press well. (4.00 / 1)
Since the Messenger put up fences, all of Michelle Monroe's superb reporting is unavailable for links, and the rest of the paper just doesn't inspire one to pay-up.  So a lot of good writing and valuable insight just goes unread.

It's a shame because I think there must be a better business model for small papers to follow.  Maybe a "basket offering" that would allow readers to subscribe for very relatively little to online editions of all papers, statewide.  I'd go for that; but not if I wouldn't get the complete content.


[ Parent ]
So (4.00 / 1)
I can pay now, and still see all the ad vomit all over their paper?

I'd consider under the following conditions:

1. They replace the ads with 1 per page, in a specific location.

2. They feature anyone who breaks 100 comments in a year on the front page - full bio, news story, investigative reporting, line up photos (if there are any), dirt digging, etc. etc.

3. They publicly kill off the 'Deal Chicken'.

4. They let someone else write 'The Voice of the Free Press'. When often times the sports scores are thicker than the news stories - I have no interest in what 'The Voice of the Free Press' has to say.

Tabloid? Color? So they aren't going to be a 50% or more 'AP' feed aggregator?  


"...50% or more AP feed aggregator" (4.00 / 1)
...exactly!  

[ Parent ]
I (4.00 / 1)
think its hilarious that their print deadline is 9pm.
What do they do over there? Most of their stories are AP... and the local stuff is sometimes a day late...

How long does it take to aggregate and drop into the layout yet another AP story?

And why is the inside of the front section always something nearly 100% non relevant and non local to VT...?


[ Parent ]
I hear you about that early print deadline... (4.00 / 1)
I have been told that smaller regional stories that come in too late for the 9:00 PM deadline and are judged insufficiently important to wait another twenty-four hours, are simply dropped.

I've got to say though, that that inside front page with all the international "shorts" is the stock and trade of entertainment at our house.  I actually keep a file of all the bizarre bits that show up there and it has grown pretty fat over the years.  Every time my son comes home for a visit, he knows there will be new lunacy to discover in there.

But I agree that those stories could be relegated to a less prominent place in the paper.

A paper can't keep paring down its newsroom staff without regional coverage eventually suffering.  And it's the regional stuff, not the AP feed you can pick up anywhere on the web, that gives the paper value.  It makes me particularly crazy when, occasionally, you see coverage of a regional news item being taken from the AP feed.


[ Parent ]
It's the ad layout that takes all the time (0.00 / 0)
Followed by editing the text to fit between ads....

[ Parent ]
By the way, (0.00 / 0)
has anyone caught the irony in the Free Press promising color on every page of its upcoming tabloid format when they've just eliminated color from half of the Sunday comics?

Yeah, I'd much rather see a bunch of advertising for sales at JC Penney and Walmart, and celebrity gossip in color than the funny papers!

My Dad, who used to share the funnies with my sister and me when we were too little to read them ourselves, must be spinning in his cosmic existence!



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