We kind of knew it was coming, but today's announcement that the Burlington Free Press switch to a tabloid format is at hand still came as an unwelcome surprise at my house. We kind of like the big-sheets littering our breakfast table.
Of course, the BFP experience has been modified numerous times since news giant Gannett acquired the paper back in the early '70's.
Free Press readers saw the same decline in breadth and depth that was visited on so many papers over the past couple of decades as ownership consolidated and online media pressured the bottom line.
Fans of the "funnies," like my (then) young son, mourned repeated raids on the comic pages.
Finally, in a company-wide sweep that laid off 700 employees nationwide, the Free Press lost six of its newsroom staff in 2008.
.................................
The new format will feature "color on every page." That sounds attractive enough, but it hints at the possibility that there may come to be more emphasis on engaging pictures than on expository text. Could the Free Press one day feature a "centerfold" like some British news tabloids?
What most concerned me about today's announcement is that it seems to suggest that there will be two different "tiers" of news provided to subscribers. Print subscribers will get a more expansive product, while online readers will be paying for something less complete:
"Our strategy is to create a more robust website and be the media of now on the Web, with in-depth narrative reporting in print," said Jim Fogler, president and publisher of the Free Press.
What exactly a "more robust website" might be is an open question. Despite much promisory hyperbole I am doubtful that less will mean more.
"Local news and in-depth coverage, that's our franchise and we will not waver from that," Fogler said. "We will offer more narrative and more polish for print as opposed to what we post online."
As a daily print subscriber who values the opportunity to source the entire text via the web for the purpose of engendering a fully-informed dialogue with GMD readers, I don't much like where this seems to be going. If I were solely a web subscriber, I would like it even less.
We could have a different conversation about paywalls: their pros and cons. This isn't about paywalls; it is about simple access. I think the Free Press has some more explaining to do. |