Shumlin Campaign Launches first tv commercial of the governor's race

Creative, Original (snark) (0.00 / 0)

If Shumlin comes out with a campaign slogan of "what can Shumlin do for you?" I'm giving him a yellow card...

"GMD's once proud libertarian-socialist"

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by: wdh3 @ Tue Jul 06, 2010 at 09:24:53 AM UTC

Really? (0.00 / 0)

No one here has seen the UPS ads that are practically identical to this ad?

"GMD's once proud libertarian-socialist"

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by: wdh3 @ Tue Jul 06, 2010 at 22:24:40 PM UTC

[ Parent ]

yep (0.00 / 0)

yeah, had forgotten about those UPS Whiteboard ads, which - like the above one by Peter Shumlin - is rather easy to do; that is unless you've also watched SNL's take on the subject:
http://www.hulu.com/watch/1132...

Morgan W. Brown

Montpelier, Vermont

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by: norsehorse @ Wed Jul 07, 2010 at 04:57:39 AM UTC

[ Parent ]

future whiteboard ad? (0.00 / 0)

behind the scenes glimpse of future Shumlin campaign whiteboard TV ad? (parody): http://twitpic.com/23nb54

Morgan W. Brown

Montpelier, Vermont

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by: norsehorse @ Fri Jul 09, 2010 at 04:37:09 AM UTC

[ Parent ]

He draws better than Brian?? (4.00 / 1)

I thought that was a good, quick stab at four things that are important to our state, and it was a pretty strong indication of where he will take the "discussion" on single payer...   no dancing on that pin.

Good Job Peter.   I may have been tempted to put a little kilroy in the corner with a Where's Brian??  bubble, just to keep things light...  

Speaking of that...where's Brian???

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by: hoopmeister @ Tue Jul 06, 2010 at 13:51:07 PM UTC

Not bad, actually (4.00 / 2)

Not hugely creative, but big production values would probably backfire. It is low-budget but looks carefully done. (Media as message, anyone?) Shumlin is dressed casually and speaking for himself, directly to the viewer, in an easy conversational tone. He is introducing himself as a regular guy, an approachable person.

The whiteboard gimmick works for me as a mnemonic device. Healthcare, education, renewable energy, broadband. We know his four priorities, with icons.

And a little corny joke at the end - more humanizing.

It is an emotionally intelligent advertisement. People tend to pick among similar candidates by feel and then later gloss over that decision with rationalization. Good first move by Shumlin.

Minor Heretic
"Damned for 25% of eternity"

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by: Minor Heretic @ Tue Jul 06, 2010 at 14:04:23 PM UTC

how much does it cost to run such ads on WCAX? (4.00 / 1)

In wondering how much running such political campaign ads on WCAX might cost a campaign in general terms, I put in a call to the newsroom of the station and was transferred to someone within the sales department who was very informative as well as patient with my inquiries.

They informed me that the cost of running these type of ads depended upon on when and how often they ran. When I asked for a general estimate for running a single 30-second political campaign ad once during a given time period, I was told that it could range between $100.00 to $200.00 during the morning news, $125.00 for during noontime news segment, $475.00 for 6:00 PM news hour and $200.00 for the 11:00 PM evening news broadcast.

Morgan W. Brown

Montpelier, Vermont

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by: norsehorse @ Tue Jul 06, 2010 at 20:13:22 PM UTC

Thanks, Morgan /nt (0.00 / 0)

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by: NanuqFC @ Tue Jul 06, 2010 at 23:24:00 PM UTC

[ Parent ]

btw (0.00 / 0)

By the way, Burlington Free Press political reporter Nancy Resmen reports the television ad is airing on four stations, here (via vt.Buzz).

Morgan W. Brown

Montpelier, Vermont

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by: norsehorse @ Wed Jul 07, 2010 at 04:33:44 AM UTC

[ Parent ]

trying (0.00 / 0)

He does it well.  He's trying hard.  

When you wake up each morning look around you.  It might be the last time you get to do it.  

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by: Watercloset @ Wed Jul 07, 2010 at 06:30:38 AM UTC

I think the ad is fine ... (0.00 / 0)

it presents a pithy once over of his major campaign themes and does it well.

I like it.

It's over at http://ramabahama.net ... only it's still under construction (but so is the rest of my life)

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by: Rama Schneider @ Wed Jul 07, 2010 at 10:15:02 AM UTC