12 thoughts on “Shumlin Campaign Launches first tv commercial of the governor’s race”
If Shumlin comes out with a campaign slogan of “what can Shumlin do for you?” I’m giving him a yellow card…
The top picture looks like a sperm swimming merrily along towards Vermont. DNA blocks below that?
I thought that was a good, quick stab at four things that are important to our state, and it was a pretty strong indication of where he will take the “discussion” on single payer… no dancing on that pin.
Good Job Peter. I may have been tempted to put a little kilroy in the corner with a Where’s Brian?? bubble, just to keep things light…
Speaking of that…where’s Brian???
Not hugely creative, but big production values would probably backfire. It is low-budget but looks carefully done. (Media as message, anyone?) Shumlin is dressed casually and speaking for himself, directly to the viewer, in an easy conversational tone. He is introducing himself as a regular guy, an approachable person.
The whiteboard gimmick works for me as a mnemonic device. Healthcare, education, renewable energy, broadband. We know his four priorities, with icons.
And a little corny joke at the end – more humanizing.
It is an emotionally intelligent advertisement. People tend to pick among similar candidates by feel and then later gloss over that decision with rationalization. Good first move by Shumlin.
In wondering how much running such political campaign ads on WCAX might cost a campaign in general terms, I put in a call to the newsroom of the station and was transferred to someone within the sales department who was very informative as well as patient with my inquiries.
They informed me that the cost of running these type of ads depended upon on when and how often they ran. When I asked for a general estimate for running a single 30-second political campaign ad once during a given time period, I was told that it could range between $100.00 to $200.00 during the morning news, $125.00 for during noontime news segment, $475.00 for 6:00 PM news hour and $200.00 for the 11:00 PM evening news broadcast.
He does it well. He’s trying hard.
it presents a pithy once over of his major campaign themes and does it well.
If Shumlin comes out with a campaign slogan of “what can Shumlin do for you?” I’m giving him a yellow card…
The top picture looks like a sperm swimming merrily along towards Vermont. DNA blocks below that?
I thought that was a good, quick stab at four things that are important to our state, and it was a pretty strong indication of where he will take the “discussion” on single payer… no dancing on that pin.
Good Job Peter. I may have been tempted to put a little kilroy in the corner with a Where’s Brian?? bubble, just to keep things light…
Speaking of that…where’s Brian???
Not hugely creative, but big production values would probably backfire. It is low-budget but looks carefully done. (Media as message, anyone?) Shumlin is dressed casually and speaking for himself, directly to the viewer, in an easy conversational tone. He is introducing himself as a regular guy, an approachable person.
The whiteboard gimmick works for me as a mnemonic device. Healthcare, education, renewable energy, broadband. We know his four priorities, with icons.
And a little corny joke at the end – more humanizing.
It is an emotionally intelligent advertisement. People tend to pick among similar candidates by feel and then later gloss over that decision with rationalization. Good first move by Shumlin.
In wondering how much running such political campaign ads on WCAX might cost a campaign in general terms, I put in a call to the newsroom of the station and was transferred to someone within the sales department who was very informative as well as patient with my inquiries.
They informed me that the cost of running these type of ads depended upon on when and how often they ran. When I asked for a general estimate for running a single 30-second political campaign ad once during a given time period, I was told that it could range between $100.00 to $200.00 during the morning news, $125.00 for during noontime news segment, $475.00 for 6:00 PM news hour and $200.00 for the 11:00 PM evening news broadcast.
He does it well. He’s trying hard.
it presents a pithy once over of his major campaign themes and does it well.
I like it.