Green Mountain Keurig’s new logo

Have you noticed Keurig Green Mountain’s new logo?  It looks to me like a green mountain with a black cloud hanging over it.  But alas, they’ve put together a video to illustrate how they arrived at the black-cloud-over-green-mountain logo:

http://www.keuriggreenmountain…

(under two minutes long)

Cheery music bounces along while they talk about “personal beverage systems” and

“technological disruption”  

BTW, there is more chatter this week about a possible big gulp:  CocaCola swallowing the rest of the company…Burp!

5 thoughts on “Green Mountain Keurig’s new logo

  1. takes several whacks to open. Currently running IE9 windows 7, high speed internet broadband wifi but have Opera & Firefox also.

    Often have this problem opening links. I highlight the link in address bar & press enter. Had to do it several times for this one. Pressing the “compatibilty view” sometimes helps. Encrypted connection & VPN sometimes interfere

    Thanks Katrinka it does indeed look nutty, they could have gone w/a blue — even a darker blue — anything but black for a sky… harbinger?

    Although personally black is my favorite color in this instance all black or all a dark green if a bold edgy look was desired would have been my choice.  

     

  2. takes several whacks to open. Currently running IE9 windows 7, high speed internet broadband wifi but have Opera & Firefox also.

    Often have this problem opening links. I highlight the link in address bar & press enter. Had to do it several times for this one. Pressing the “compatibilty view” sometimes helps. Encrypted connection & VPN sometimes interfere

    Thanks Katrinka it does indeed look nutty, they could have gone w/a blue — even a darker blue — anything but black for a sky… harbinger?

    Although personally black is my favorite color in this instance all black or all a dark green if a bold edgy look was desired would have been my choice.  

     

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