( – promoted by Jack McCullough)
While I believe coffee pods/Kcups are anathema to coffee, to the environment and to our pocketbooks, it does my heart good to read this post at CBC yesterday morning:
When Keurig’s CEO announced last fall that its next model would feature digital rights management that would render unlicensed pods useless, Pigott took note. He obtained a Keurig 2.0 model even before it was on store shelves and assembled a small team to examine the device and its K-cups to understand the technology.
“We figured it out in an afternoon,” he crows, noting that it took another two months for Club Coffee to develop its own workaround.
This same battle hasn’t worked for Nespresso in France:
Meantime, Keurig has surely taken note of what happened to Nespresso in France. The government launched a probe into anti-competitive behaviour, and in April Nespresso agreed to stop trying to prevent rivals from making knockoff pods for its machines.
Over 700 comments on this article the first day…and I don’t think more than a couple were pro-Keurig. Methinks the goose that laid the golden egg that was (read ‘has been’) Green Mt Coffee Roasters has chosen that path that wonderboy CEO O’Neill brought with him to Vermont from CocaCola, which is:
more plastic crap,
more burgeoning landfills.
Thanks a lot, Brian.