The Freeps gets it right in today’s story about the bundle of rapid-fire lawsuits coming at Green Mountain Keurig. They currently number 14, a dozen class action suits charging uncompetitive practices plus the original lawsuits filed by Treehouse and Rogers – who both prevailed in their previous lawsuits against Keurig. http://www.burlingtonfreepress…
If you buy the Keurig 2.0 (coming this fall) you can continue to fork over $50/pound for their Keurig pods, but you’ll no longer be able to use discount pods or your own coffee:
Lisa Smits of Fredericksburg, Va. is one of the hundreds of people complaining in various forums online, saying of the Keurig 2.0 in an email sent to the Burlington Free Press,
“This is like selling a toaster and in small print saying, ‘requires using our exclusive patented Wonder Bread.'”
Keurig’s sparkly new CEO from CocaCola Brian Kelley said not to worry, Keurig would be offering manufacturers of unlicensed pods the opportunity to “come into the system so they can be perfectly brewed too.” But
Jim Rogers, whose family-held company does about $100 million in sales annually, said he wasn’t interested in joining the ranks of licensed manufacturers.
“We want to compete,” he said.
“We think we can kick their butt.”
A pretrial conference in the TreeHouse lawsuit is scheduled for May 1.
Also today, Motley Fool dumps a big bucket of ice on Keurig’s OTHER new product coming this fall, Keurig Cold. http://www.fool.com/investing/…
The great little coffee company looks like it got too big and greedy. Its too bad they didn’t remove “Green Mountain” from their name when they added Keurig – so it didn’t have to get smeared far and wide.